Marketing Plans

Planning is crucial for successful marketing. Clearly, in order to carry out marketing a business needs to have a plan that will assist it in achieving its objectives and satisfying its customers.

A solid marketing plan enables

  • management the opportunity to be proactive rather than reactive;
  • marketing activities to be integrated and co-ordinated;
  • the intent and purposes of top management to be clearly made known to the rest of the staff;
  • activities of the organisation can be checked against the plan to see that they are goal-orientated; and
  • activities can be monitored and adjustments made to help achieve the organisation’s goals

Intelligent Concepts can assist your business in developing a strategic or annual marketing plan to give your business the competitive edge.